Last updated: 2 September 2026
Blanca Cars respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and share personal information when you visit the Blanca Cars website, contact us, request information, make or manage a car rental booking, enter into a rental agreement or use one of our rental vehicles.
It also explains your rights under the General Data Protection Regulation (GDPR) and applicable Spanish data-protection legislation.
This Privacy Policy applies to Blanca Cars services operated by BLANCA WORLD GROUP S.L.
Who Is Responsible for Your Personal Data?
The data controller is:
BLANCA WORLD GROUP S.L.
Trading as: Blanca Cars
CIF: B56193899
Avenida Arenal 1, Local C
03730 Jávea
Alicante, Spain
Email: [email protected]
Telephone / WhatsApp: +34 653 221 333
Website: www.blancacars.com
For questions about this Privacy Policy or to exercise your data-protection rights, contact us at [email protected].
What Personal Data We May Collect
The personal information we collect depends on how you interact with Blanca Cars and which services you use.
Identity Information
This may include:
- Name and surname
- Date of birth or age
- Passport, national identity card or other identification details
- Driving licence details
- Nationality where relevant to the rental
- Details of additional authorised drivers
Contact Information
This may include:
- Email address
- Telephone number
- WhatsApp number
- Home or billing address
- Temporary accommodation or vehicle-delivery address
Booking and Rental Information
This may include:
- Booking or reservation number
- Rental dates
- Vehicle group
- Collection location
- Delivery location
- Return location
- Flight information where relevant
- Additional-driver information
- Rental agreement information
- Rental extensions, changes and cancellations
- Vehicle condition and return information
Payment and Transaction Information
Depending on the payment method used, we may process information such as:
- Amount paid
- Payment date
- Payment method
- Transaction or payment reference
- Invoice and accounting information
- Payment status
Where payment information is processed directly by a bank, card processor or other payment-service provider, that provider may process your financial information under its own privacy and security arrangements.
Blanca Cars does not ask customers to send complete payment-card details through our general website contact form, email or WhatsApp.
Communications
We may keep records of communications with you, including:
- Emails
- Contact-form submissions
- WhatsApp messages
- Telephone-related notes
- Booking enquiries
- Customer-service requests
- Complaints
- Rental-related correspondence
Accident, Damage and Insurance Information
Where relevant to a rental, we may process information relating to:
- Vehicle damage
- Accidents
- Incident reports
- Photographs
- Witness or third-party information
- Police reports
- Insurance or roadside-assistance claims
- Repair information
- Circumstances surrounding an incident
Traffic, Parking and Administrative Information
Where a rental vehicle is involved in a traffic offence, parking matter, toll issue or administrative procedure, we may process information necessary to:
- Identify the renter or authorised driver
- Respond to the competent authority
- Manage the matter under the rental agreement
- Recover applicable costs where permitted
Website and Technical Information
When you use our website or booking services, technical information may be collected automatically, including:
- IP address
- Browser type
- Device information
- Operating system
- Pages visited
- Date and time of visits
- Referring website
- Website interaction and usage information
- Cookie identifiers and preferences
Further information about cookies should be provided in our separate Cookie Policy.
How We Collect Your Personal Data
We may collect personal information:
- Directly from you when you contact us
- When you make or manage a booking
- When you complete a rental agreement
- When documents are provided to verify driver eligibility
- When you communicate with Blanca Cars
- When a vehicle is delivered or returned
- Through our website and booking systems
- Through cookies and similar technologies where permitted
- Through vehicle systems where applicable
- From an additional driver or booking holder who provides your details
- From public authorities, insurers, roadside-assistance companies or other parties involved in an accident, claim or legal matter where appropriate
If another person makes a booking for you or provides your personal information to Blanca Cars, they should ensure they are entitled to provide that information.
Why We Process Personal Data
We process personal information only where we have an appropriate legal basis.
| Purpose | Typical legal basis |
|---|---|
| Answering car-hire enquiries and preparing bookings | Taking steps before entering into a contract and, where appropriate, legitimate interests |
| Creating and managing rental bookings | Performance of a contract |
| Checking driver eligibility and documents | Performance of a contract and applicable legal obligations |
| Delivering and collecting rental vehicles | Performance of a contract |
| Processing rental payments | Performance of a contract |
| Issuing invoices and maintaining accounting records | Legal obligation |
| Providing customer support | Performance of a contract and legitimate interests |
| Managing rental extensions, changes and returns | Performance of a contract |
| Handling accidents, damage and insurance matters | Performance of a contract, legal obligations and legitimate interests |
| Managing traffic fines, parking matters and official requests | Legal obligations, contractual necessity and legitimate interests as applicable |
| Protecting vehicles and preventing theft or fraud | Legitimate interests |
| Establishing, exercising or defending legal claims | Legitimate interests and compliance with legal obligations |
| Maintaining website and information security | Legitimate interests |
| Non-essential analytics cookies | Consent where required |
| Optional marketing communications | Consent or another lawful basis where applicable |
The GDPR requires organisations to explain both the purposes of processing and the applicable legal bases.
Where we rely on legitimate interests, we consider whether those interests are proportionate and whether your rights and freedoms require greater protection.
Information Required to Rent a Vehicle
Certain personal information is necessary for Blanca Cars to:
- Confirm your identity
- Check that you meet driver requirements
- Create the rental agreement
- Provide the rental vehicle
- Process payment
- Meet legal and administrative obligations
If required information is not provided, we may be unable to enter into or perform the rental agreement.
Driving Licences and Identity Documents
Blanca Cars may need to inspect and, where appropriate, retain details or copies of identification and driving documents in connection with a rental.
These documents may be used to:
- Verify identity
- Confirm eligibility to drive
- Prepare or administer the rental contract
- Deal with accidents or insurance matters
- Respond to official requests
- Establish or defend legal claims
- Comply with applicable legal requirements
Access to this information is restricted to people or service providers who require it for legitimate business or legal purposes.
Vehicle Location and Telematics Data
Some Blanca Cars rental vehicles may be equipped with electronic systems capable of providing vehicle-related information.
Depending on the equipment installed in the vehicle, this may include information concerning:
- Vehicle location
- Mileage
- Vehicle movement or use
- Security events
- Accidents or emergency situations
- Other technical vehicle information
Where such information is processed, it may be used for legitimate purposes including:
- Protecting Blanca Cars vehicles
- Theft prevention and recovery
- Locating a vehicle where necessary
- Verifying mileage or vehicle use
- Providing assistance in emergencies
- Investigating accidents
- Investigating damage or serious breaches of the rental agreement
- Establishing, exercising or defending legal claims
The legal basis will normally be the legitimate interests of Blanca Cars in protecting its vehicles, customers and business, together with contractual or legal requirements where applicable.
Vehicle-location and telematics data are retained only for as long as reasonably necessary for the purpose for which they were collected, including any related investigation, claim or legal obligation.
Accidents, Vehicle Damage and Claims
If an accident or damage occurs during a rental, we may collect and use information necessary to investigate and manage the incident.
This can include photographs, incident descriptions, police documentation, vehicle information, third-party details and communications with insurers, repair companies, roadside-assistance providers or public authorities.
Information may also be retained where necessary to establish, exercise or defend a legal claim.
Traffic Fines, Parking Offences and Official Requests
If Blanca Cars receives a request from a police authority, traffic authority, municipality, court or other competent public body concerning a vehicle while it was rented to you, we may be legally required or otherwise entitled to provide information identifying the renter or driver.
We may process and retain information associated with the matter for as long as necessary to:
- Respond to the authority
- Administer the rental agreement
- Resolve the matter
- Recover legitimate costs where applicable
- Comply with legal obligations
- Defend legal rights
Who We May Share Personal Data With
Blanca Cars does not sell your personal data.
Personal information may, however, be shared with third parties where necessary to provide our services, comply with the law or protect legitimate interests.
Recipients may include:
- Booking and rental-management technology providers
- Website and hosting providers
- IT and technical-support providers
- Banks and payment-service providers
- Accounting and professional advisers
- Vehicle repair and maintenance providers
- Insurance providers
- Roadside-assistance providers
- Vehicle-security or tracking-service providers
- Email and communications providers
- Public authorities
- Police and traffic authorities
- Courts and legal advisers
- Other parties where required to manage an accident, claim or dispute
Where a service provider processes personal information on our behalf, we require appropriate data-protection arrangements where required by law.
Google and Website Analytics
Blanca Cars may use analytics and related website technologies to understand how visitors use the website and to improve its performance.
Where analytics or other non-essential technologies require consent, they should only be activated in accordance with the user’s cookie choices.
Under current AEPD guidance, users must be given the ability to accept or reject consent-dependent cookies with equivalent prominence, rather than rejection being made unnecessarily difficult.
For further details, including cookie categories, providers and durations, see our Cookie Policy.
International Transfers of Personal Data
Some technology or service providers may process information in countries outside Spain or the European Economic Area.
Where personal data are transferred internationally, Blanca Cars will take steps required by applicable data-protection law.
Depending on the destination and provider, these safeguards may include:
- A European Commission adequacy decision
- Standard Contractual Clauses approved by the European Commission
- Other lawful safeguards permitted under the GDPR
Information about relevant safeguards may be requested by contacting [email protected].
GDPR requires applicable international transfers and safeguards to be explained to data subjects where relevant.
How Long We Keep Personal Data
We do not intend to keep personal information for longer than necessary.
Retention periods vary depending on the type of information, the reason it was collected and applicable legal obligations.
In general:
Booking and rental records are retained for the duration of the customer relationship and subsequently for the periods necessary to comply with legal obligations and manage possible contractual or legal claims.
Invoices and accounting records are retained for the periods required by applicable Spanish tax, accounting and commercial law.
Accident, damage, insurance and legal records may be retained until the relevant matter and any applicable limitation periods have expired.
Traffic and parking information may be retained for as long as necessary to resolve the administrative matter and related obligations.
General enquiries and communications are retained only for as long as reasonably necessary to deal with the enquiry and any resulting customer relationship.
Vehicle-location and telematics data are retained according to the purpose for which they are required, including vehicle security, incident investigation and related claims.
Marketing information, where applicable, may be retained until consent is withdrawn, the person objects where applicable, or the information is no longer required.
Cookie and analytics information is retained according to the duration and settings described in the Cookie Policy.
When information is no longer required, it will be deleted, anonymised or securely restricted where continued retention is required by law.
GDPR requires organisations to provide either a storage period or, where that is not possible, the criteria used to determine it.
Marketing Communications
If Blanca Cars offers optional newsletters, promotions or other direct marketing, we may use contact information for these purposes where there is an appropriate lawful basis.
Where marketing is based on consent, you can withdraw that consent at any time.
An unsubscribe facility should be provided with electronic marketing where required.
Withdrawing consent for marketing does not affect your rental booking or the processing necessary to provide contracted services.
Cookies
Our website may use cookies and similar technologies.
Some cookies are necessary for the website or booking functionality to operate correctly.
Other cookies, such as analytics or marketing cookies, may require your consent before they are activated.
You should be able to change or withdraw your cookie preferences through the site’s cookie settings.
For detailed information about:
- Cookie names
- Providers
- Purposes
- Categories
- Expiry periods
- How to accept or reject cookies
please read our:
AEPD guidance requires valid consent for consent-dependent cookies and states that simply continuing to browse is not in itself a valid form of consent.
Your Data Protection Rights
Subject to the conditions established by applicable law, you may have the following rights regarding your personal information.
Right of Access
You may ask whether Blanca Cars processes personal data about you and request access to that information.
Right to Rectification
You may ask us to correct inaccurate personal information or complete information that is incomplete.
Right to Erasure
You may request deletion of personal data where the legal requirements for erasure are satisfied.
Right to Restriction of Processing
You may ask us to restrict the use of your information in circumstances provided by law.
Right to Object
You may object to certain processing based on legitimate interests or to direct marketing where applicable.
Right to Data Portability
Where the legal requirements apply, you may request certain personal information in a structured, commonly used and machine-readable format or request that it be transmitted to another controller.
Right to Withdraw Consent
Where processing is based on your consent, you may withdraw that consent at any time.
Withdrawal does not affect processing that was lawful before consent was withdrawn.
These rights form part of the information organisations are required to provide under GDPR, and the AEPD recommends explaining them clearly in the detailed privacy notice.
How to Exercise Your Rights
To exercise a data-protection right, contact:
BLANCA WORLD GROUP S.L. / Blanca Cars
Email: [email protected]
or write to:
Avenida Arenal 1, Local C
03730 Jávea
Alicante, Spain
Please explain which right you wish to exercise and provide enough information for us to identify the relevant records.
Where reasonably necessary, we may request additional information to verify your identity before providing personal information or acting on a request.
Right to Complain to the Spanish Data Protection Agency
If you believe that your personal information has been processed in breach of data-protection law, you have the right to lodge a complaint with the competent supervisory authority.
In Spain, this is:
Agencia Española de Protección de Datos (AEPD)
Spanish Data Protection Agency – AEPD
You may contact us first at [email protected] so that we have the opportunity to investigate your concern, although this does not affect your right to contact the AEPD.
The right to lodge a complaint with a supervisory authority is specifically included in GDPR’s information requirements.
Security of Your Personal Data
Blanca Cars takes reasonable technical and organisational measures designed to protect personal information against:
- Unauthorised access
- Unlawful use
- Accidental loss
- Destruction
- Alteration
- Unauthorised disclosure
Access to personal information should be limited to people and service providers who reasonably need the information for their work or legal responsibilities.
No internet or information-storage system can guarantee absolute security, but we take appropriate steps to reduce the risks associated with processing personal data.
Automated Decision-Making
Blanca Cars does not intend to make decisions producing legal or similarly significant effects on customers solely through automated processing unless you are specifically informed otherwise.
If this changes, appropriate information will be provided as required by law.
Children’s Privacy
Blanca Cars car-rental services are intended for people who meet the applicable minimum driver requirements.
We do not knowingly seek to collect children’s personal information for independent marketing purposes.
Personal information concerning children may nevertheless be processed where necessary in connection with legitimate rental arrangements, for example where information is required for an optional child-seat request or another service requested by the renter.
Only information reasonably necessary for the relevant service should be collected.
Links to Other Websites
The Blanca Cars website may contain links to websites operated by third parties.
Blanca Cars is not responsible for the privacy practices of independent third-party websites.
We recommend reviewing the privacy information of any external website or service before providing personal data.
Changes to This Privacy Policy
We may update this Privacy Policy where necessary because of:
- Changes to our services
- Changes to the technology we use
- Changes to our processing activities
- Changes to legal or regulatory requirements
The date at the top of this page shows when the policy was last updated.
Material changes should be communicated where required by law.
Contact Blanca Cars About Privacy
If you have questions about how Blanca Cars uses personal data, want to exercise one of your rights or have a privacy concern, contact:
BLANCA WORLD GROUP S.L.
Trading as Blanca Cars
CIF: B56193899
Avenida Arenal 1, Local C
03730 Jávea
Alicante, Spain
Email: [email protected]
Phone / WhatsApp: +34 653 221 333